A new visual identity, fit for the future

If you’re reading this then you may have noticed things are looking a little different. And for good reason.

From this month, the three previous divisions of IMI – IMI Critical Engineering, IMI Hydronic Engineering and IMI Precision Engineering – will come together, along with our individual product brands, under one united and strong IMI master brand.

But why are we doing this? And why are we doing it now?

The engineering challenges facing our customers are becoming increasingly complex. From navigating the energy transition to tackling digital transformation, all while working towards achieving Net Zero. Everyone within the process and industrial automation industry is on this journey, albeit at many different stages.

The strength and depth of engineering talent within IMI is one of our biggest assets. Indeed, it is the cornerstone of our own strategy to tackle these three mega trends head on. However, to truly unlock this potential, we need to move away from a divisional mentality.

Jackie Hu is CEO of Automation at IMI

Unifying IMI under one identity better reflects our experience and knowledge across our core industries. We have already seen this approach work through our Growth Hub innovation engine, which has brought together teams from across IMI’s three legacy divisions to accelerate new product development.

This mindset has delivered breakthrough engineering technologies, such as the Retrofit 3D additive manufacturing solution for control valve repairs, as well as the IMI VIVO PEM Electrolyser, which is now being used by leading research institutes in the UK to produce hydrogen.

We know this approach works. Now, it is time to scale up. What’s more, last year saw IMI rejoin the FTSE 100. Our performance as a business is a testament to the ability of our team to tackle the engineering challenges of our customers. However, we must continue to move forward. Our new, unified approach will not only help us with our own growth ambitions but ensures we can continue to attract, develop, and retain the very best engineering talent throughout the world.

But, what does this mean for you?

A new visual identity will appear throughout our communications, packaging, and facilities; however, our people and our products will remain the same. So, too, will our world-leading brands, including IMI CCI, IMI Orton, IMI Remosa, IMI VIVO, and IMI Z&J, to name but a few.

So, while things are looking a little different, there will be no change in the way we work with you, nor the level of service and support you have come to expect from us. We are still IMI, and we remain committed to delivering breakthrough engineering for a better world.